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Business Writing in English

Rationale

We all know what good writing is. It’s the novel we can’t put down, the poem we never forgot, and the speech that changes the way we look at the world. Good writing is the memo that gets action and the letter that says what a phone call can’t.

In business writing, the language is concrete, the point of view is clear, and the points are well expressed. Good writing is hard work, and even the best writers get discouraged. However, with practice you can feel more confident about your own writing. This 16 hours workshop will give participants the tools to become better writers.

Objectives

Specific learning objectives include:

  • The value of good written communication.
  • How to write and proofread your work so it is clear, concise, complete, and correct.
  • How to apply these skills in real world situations.
  • Understanding the proper format for memos, letters, and e-mails.

COURSE CONTENTS

Course Overview

Participants will spend the first part of the day getting to know participants and discussing what will take place during the workshop. Participants will also have an opportunity to identify their personal learning objectives.

Why Write?

  • Many people feel that writing is a burden or something they should be able to delegate. This session will help participants identify the value of writing.

The Four C’s

  • Participants will discuss four of the C’s of writing : clear, concise, complete, and correct. Participants will practice each C through writing exercises.

Word Agreement

  • During this session, participants will explore word agreement through a brief lecture and a writing exercise.

Active and Passive Voice

  • Most people prefer to read writing that is in the active voice. We will discuss and practice both voices during this session.

Sentences and Sentence Types

  • This session will discuss the structure of sentences and paragraphs. Then, participants will apply this knowledge to a writing exercise.

Readability Index

  • The Gunning Fog Index, also called the readability index, determines the difficulty level of a written piece. Participants will apply the index to a sample and to their own work.

Manners and Courtesy

  • Courtesy is an important principle of good business writing. During this session, participants will examine and rank several business letters, helping them explore their own style and preference.

Practical Language

  • It is important to use words that best reflect what you are trying to say. In this session, we will examine some common dilemmas (such as fewer vs. less) and suggested solutions.

Inclusive Language

  • Another key part of writing is political correctness. Participants will have an opportunity to re-write some exclusive terms to make them inclusive.

Sentence Construction

  • The two basic rules for constructing sentences are: use construction that makes meaning clear and keep construction parallel. Participants will re-write sentences that don’t follow these rules.

Punctuation

  • During this session, participants will work in teams to develop a series of test questions for other teams. We have included some key points that you can use to debrief the test.

Writing Business Letters

  • This session begins with three lectures on the steps for writing a business letter, types of letters, and the parts of a business letter. Participants will then examine samples of business letters to determine the type and the parts of each letter.

Writing Effective E-mails

  • Virtually everyone today uses e-mail to communicate at work and at home. This session will give participants some tips on writing effective e-mails and managing mail.

Spelling and Proofreading

  • Proofreading carelessly can spoil a writer’s best efforts. This session will help participants identify common spelling errors and practice their proofreading skills.

Writing Memos

  • Memos are another challenge that many writers face. We will examine memos through a brief lecture and a fun exercise.

Reviewing Your Writing

  • In this session, participants will customize a checklist to help them ensure that each document is the best that they can do.

Writing Challenges

  • To wrap up the workshop, participants will work in small groups to identify some possible solutions to the ten most common writing challenges.

Workshop Wrap-Up

  • At the end of the workshop, participants will have an opportunity to ask questions and fill out an action plan.

DURATION

  • 16 Hours

Master Class on Digital Marketing

DIGITAL MARKETING

INTRODUCTION

Traditional Marketing is fading. Today Digital and Mobile Channels are acquiring and retaining the customers. But the challenge is, business do not have the adequate integrated plan to interact or engage with their customers effectively.

This 2 Days Hands on Master class, tries to help  and guide the marketers, digital marketers or aspiring marketers to effectively plan and execute Digital Marketing Strategies.

CONTENTS

  1. Introduction to Digital Marketing
  2. Website Planning and Development
  3. Google Analytics
  4. Search Engine Optimization
  5. Search Engine Marketing
  6. Social Media Marketing
  7. Introduction to other topics
    1. E-mail marketing and Mobile Marketing
    2. Conversion Rate Optimization
    3. Affiliate Marketing
    4. Lead Management
    5. Growth Hacking
    6. Marketing Funnels
    7. Marketing Automation
    8. DoubleClick for Publishers
    9. Content Marketing

This program is hands on, and hence participants are expected to bring their laptops with them for  the training

FACILITATOR – Adit Chouhan

https://aditchouhan.com/

Adit Chouhan , is a passionate Digital Marketer, Trainer/ Coach, Serial Entrepreneur with more than a decade of experience. He is also an author of 2 books including MARKETING – Tricks of the Trade They Won’t Teach You at B-Schools!

INVESTMENT

USD 290/- per participant inclusive of refreshment and certifications from Focus Education Centre

7 Habits of Highly Effective People

Build Leaders At Every Level Of Your Organization.

THE CHALLENGE

Renowned as the world’s premier personal leadership development solution, the new 7 Habits of Highly Effective People Signature Edition 4.0® aligns timeless principles of effectiveness with modern technology and practices.

Training that helps your organization achieve sustained superior results by focusing on making individuals and leaders more effective. Participants gain hands-on experience, applying timeless principles that yield greater productivity, improved communication, strengthened relationships, increased influence, and laser-like focus on critical priorities.

PARTICIPANTS WILL LEARN TO:

  • Focus and act on what can be controlled and influenced, instead of what can’t.
  • Define clear measures of success and create a plan to achieve them for both life and work.
  • Prioritize and achieve the most important goals instead of constantly reacting to urgencies.
  • Develop innovative solutions that leverage diversity and satisfy all key stakeholders.
  • Collaborate more effectively with others by building high-trust relationships of mutual benefit.

– See more at:

http://franklincoveysouthasia.com/TrainingConsulting/TrainingCurriculums/the7habitssolutions/the-7-habits-of-highly-effective-people-signature-program/#sthash.Gdwbs65z.dpuf

INVESTMENT

USD 650/-  per participant

Investment includes

  • Training
  • Original 7 Habits of Highly Effective People version 4.0 workbook
  • Certificate from FranklinCovey SouthAsia
  • Refreshments ( 2 teas / Lunch)

DURATION

24th November – 25th November 2018 (2 Full Days)